Cressida has just published this excellent interview she did with Lindiwe Lewis and Daniel Kelly on her Linked in page. I thought it needed a wider airing. Understanding allergy from the inside out is so important, so Lindi's and Dan's comments are massively helpful. How do …
Blogging/social media
The Reluctant Allergy Expert
If anyone knows about food allergy and anaphylaxis it is our good friend Ruth Holroyd, she of the What Allergy? blog and long time judge at both the FreeFrom Food Awards and the FreeFrom Skincare Awards. Ruth says that she has now lost count of how many times she has had …
Zoominar
This morning we held our first Zoominar. It was very much an experiment with nine invited participants who spent just over an hour discussing how to maximise your FreeFrom Food Awards win and (very much the point of the exercise) whether Zoominars were a good thing. So what it …
Looking to the future
So, following on from all that bracken – where are we taking the FoodsMatter empire? I cannot deny that James' totally unexpected death in August has certainly made me think very carefully about what it is that we have been and should be doing. In purely practical terms, he …
Say NO to allergy bullying – it’s real and it’s dangerous
The furore over the blackberry scene in the recent Peter Rabbit film (when blackberry allergic Mr McGregor was attacked by the rabbits with blackberries) certainly raised awareness of how food allergens can become a dangerous weapon in the hands of bullies. Grabbing the …