Last week we had a meeting with the lovely Ceres PR who will be working with us on promoting the FreeFrom Food Awards this year – and one of the things they asked us to outline for them in our briefing was areas of confusion in 'freefrom' and allergy/intolerance. Not a …
freefrom
What does ‘freefrom’ really mean?…
'What do you mean, there is no accreditation authority?' demanded the South African voice on the end of the phone. 'How can you have a marque without an accreditation authority?' 'But 'freefrom' is not a marque,' I said. 'Not a marque?' incredulously.... 'But it must be – …