By December 2014, according to SmartInsights.com, nearly 60% of internet users were accessing the web both on their laptop/PC and their mobile phone – while Google have now implemented their threat to penalise any website that is not ‘mobile responsive’. (For those of you who do not know the jargon, that means a website which does not automatically alter its shape to fit your smart phone thus allowing you to read it without having to fiddle around trying to make it bigger.)
So, there was really no way out – we needed to upgrade. In fact this was a really good thing as it coincided with the arrival of Hannah, our new ‘marketing director’ who suggested – very rightly – that if we wanted the sites to make a more significant contribution to their running costs, we needed not only to make them responsive but to give them a face lift!! So a face lift they are getting – as anyone who has been on FoodsMatter recently will have noticed. But it is no small job.
We have around 4,000 pages on all of our combined sites, the majority of them being on the original FoodsMatter site. And navigating your way around them has always been somewhat of a nightmare, even for us! Anyhow, we have scratched our heads till we reached the bone and hope that we have come up with an easier-to-follow, more logical navigation system – but we would very much to know what you, our users, think.
So far only Foods Matter and the FreeFrom Eating Out Awards have been ‘responsive-ised’; next in line is Skinsmatter, ready for the presentation of the FreeFrom Skincare Awards on July 3rd. Then the FreeFrom Food Awards site and all the other food sites…. Then this blog….
I think that by that time our webmaster, who has done an amazing job so far, will be on the brink of rebellion – so I will stop!