Complementary therapists get,understandably, exercised when those who know and understand little, if anything, about what they do attack them as being ‘unscientific quacks’. However, most are fairly used to this form of abuse and take in in their stride.
However, one group (Advertising Standards Authority Sucks) have taken serious exception to the Advertising Standards Authority (ASA) joining in the hunt. According to ASA-Sucks, ‘the ASA has been sending complementary medicine practitioners threatening letters demanding changes to websites and responses within 7 days.’ ASA-Sucks believe that the ASA has been highjacked by a group of conventional doctors and pseudo-scientists who are trying to promote the use of pharmaceutical drugs and are therefore out to ‘get’ the complementary and alternative practitioners.
Whether or not you entirely believe what they say, they do have some useful suggestions for those who are ‘targeted’ by the ASA – starting off by highlighting the fact that the ASA actually has no regulatory powers and that you are therefore perfectly entitled to ignore them. Check out on their campaigns page.