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90% UK population eat sliced bread

The rise and fall of sliced bread – and the evils of food additives

15/01/2016 //  by Michelle Berridale Johnson//  2 Comments

Two of John Scott's research reports last week, although not directly related, caught my eye. The first was an article in the Daily Mail quoting a recent Mintel report about sliced bread and its decline in popularity – well, relative decline at least. Eighty per cent of the UK …

Category: Big Business, Coeliac/celiac disease, Food, Food/Health Policy, FreeFrom Food, Gluten-free, NutritionTag: 56% UK shoppers would like breads with fewer additive and preservatives, 80% UK population buy sliced bread, 90% UK population eat sliced bread, Andrew Whitley's Bread Matters, Chorleywood Bread process, Dr. Torsten Matthias of the Aesku-Kipp Institute, food processing additives likely to damage gut, Mintel: Bread and Baked Goods - UK - October 2015, Professor Aaron Lerner, Real bread, Sales of sliced bread fall, There is a significant circumstantial connection between the increased use of processed foods and the increase in the incidence of autoimmune diseases.

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