The convoluted and confusing messaging around the recent launch of US pizza chain Papa Johns' ancient grain pizza has been greeted with equal measures of 'shock horror' and hilarity. 'Papa John’s does not recommend pizzas with Gluten-Free Crust with Ancient Grains for …
Big Business
Generational divides – how significant are they?
Marketing people and all of those 'innovation agencies' get very exercised these days about 'generations' – the Baby Boomers, Gen X, the Millennials..... What they believe, what they care about, how they behave and, crucially, what they buy. But is this just hype or does when you …
What do you know about ultra sound scans?….
Well, not a lot, to be honest. Like most people I have never really thought about them, despite their very wide use for diagnostic purposes in adults and in babies in the womb. But Jim West believes that we are very unwise to believe that just because ultrasound is so widely …
Free Range Milk
Thanks to an article by the wonderful Joanna Blythman in a recent Guardian, I have just discovered about this brilliant initiative. Built up over the last five years by Somerset farmer, Neil Darwent, Free Range Dairy has created a set of standards and a logo, Pasture Promise, …
The Internet of Things – the implications – and the WHO…
Gadgets are, sadly, totally wasted on me, so I am not remotely excited by the prospect of my Nespresso machine or my clothes dryer talking either to me or to each other. I am even less excited about my energy company installing a Smart Meter in my house which not only bathes me …