Back in 2017, looking for an exciting new category for the 2017 FreeFrom Food Awards, we took a risk and launched a category for products that contained none of the top 14 food allergens as defined by EU. We expected to get about 5 entries but thought it was worth giving it a …
FreeFrom Awards
A slow return
You will all be glad to hear that my blog reorganisation is, more or less, complete. All those gardens and wanderings around Hampstead Heath in lockdown have been banished to their own blog, WalksonHampsteadHeath, and our forays into salon chamber music have been given their own …
FreeFrom Food Awards 2021 – new site, new categories, new ideas, new inspiration…..
Yes!! Our new site launched today – and with it the 2021 awards opened for entry. We hope you like both the site and our revamped awards categories! We are delighted with the site. Not only do we think that it looks bright, cheerful and friendly – all the things that we would …
Allergy sufferers? No, allergy reactors
Like others who live with periodically debilitating health conditions, many allergy 'sufferers' object to being labelled as 'sufferers'. Yes, on occasion they do 'suffer' as a result of their allergies, sometimes quite acutely, but being labelled as a 'sufferer' suggests a …
The Reluctant Allergy Expert
If anyone knows about food allergy and anaphylaxis it is our good friend Ruth Holroyd, she of the What Allergy? blog and long time judge at both the FreeFrom Food Awards and the FreeFrom Skincare Awards. Ruth says that she has now lost count of how many times she has had …





