A few days ago we got an email from the mother of super-allergic little boy. She was furious and frustrated by the fact that every delicious looking freefrom food that she found on the FFFood Awards website was effectively barred to her because, although it was being sold as …
FreeFrom Food
Another public relations disaster – Tesco’s ‘may contain nut’ warnings
Companies spend a fortune on 'public relations' so how do they so often get it wrong? They employ specialist PR agencies, set up focus groups 'to gauge public feeling', recruit dedicated teams to run their Twitter accounts and their Facebook pages, and yet the gaffes continue. …
FFFood Awards 2014 – the party, the buffet, the winners – the kiss…
The winners' tasting buffet is definitely the highlight of the FreeFrom Food Awards party these days – especially this year when Chef Dean and his very artistic minions had had a go at it! And whereas last year there was a mad scramble at the end of the presentations to get …
#SBS (Small Business Sunday…) and other social media-ery
Dragon's Den would not be on my 'must watch' list of programmes (t'be honest, not a lot is...) but I do admire Theo Phaphitis for having done some really imaginative brand extension with his #SBS – or Small Business Sunday on Twitter. For those who have not heard of it: If …
Alpro update – Junior +1 milk saved….
Those who have been following the Alpro defensive nut warnings saga will be glad to hear that some progress has been made. (For those who have no idea what I am talking about, see this post and this one.) An article in the Grocer on Wednesday told us that, 'following …