Marketing people and all of those 'innovation agencies' get very exercised these days about 'generations' – the Baby Boomers, Gen X, the Millennials..... What they believe, what they care about, how they behave and, crucially, what they buy. But is this just hype or does when you …
‘The Green House That Almost Killed Me’
Interesting blog post from Elana Amsterdam, a best selling New York blogger and 'freefrom' cookery writer, whose renovation of a 100-year-old house to be totally 'green' in its energy use had a disastrous effect on her multiple sclerosis. Not because of its green energy but …
FreeFrom Skincare Awards – the judging….
A typical scene from a Skincare awards judging session – our new awards co-ordinator, Kirsty Mawhinney of Skin Insight, and Sarah Stacey of the Beauty Bible comparing notes on a product while Lorraine Dallmeier of Formula Botanica peers dubiously at her hand which has just had …
Low allergen garden wins gold at Chelsea Flower Show
What a coup!! You see those round little yellow tickets saying OPALS? They are there to tell you, on a scale of 1 – 10, how badly that flower and its pollen will affect you if you have hay fever or allergic asthma. And they are all over the gold-winning Birmingham City Council …
So what is all this about histamine intolerance?
Looking back over the FoodsMatter site statistics for the first months of this year I note that on average there were 90-100,000 'unique' visitors per month to the Allergy and Intolerance section of the site, 30-35,000 of whom (approximately 30%) visited the histamine pages. And …





