Looking back over the FoodsMatter site statistics for the first months of this year I note that on average there were 90-100,000 'unique' visitors per month to the Allergy and Intolerance section of the site, 30-35,000 of whom (approximately 30%) visited the histamine pages. And …
lactose intolerance
Who lives in the dairy these days?
Yet more on labelling, I fear – but not this time on traceability or 'may contain' warnings, but on definitions. And you think gluten or nuts are complicated in terms of definitions and labelling? Just try milk.... So which misconception shall we get out of the way first? How …
Elucidating allergy/intolerance confusion….
Last week we had a meeting with the lovely Ceres PR who will be working with us on promoting the FreeFrom Food Awards this year – and one of the things they asked us to outline for them in our briefing was areas of confusion in 'freefrom' and allergy/intolerance. Not a …
Dairy disappointment
From all the headlines over the last few weeks, dairy allergics could not be blamed for thinking that all their problems had been solved – if Australian A2 milk did not do it for them, then Daisy, the hypo-allergenic New Zealand cow certainly would... But, alas, beyond the hype, …
FreeFrom pizza feeding frenzy!!
It's like Number 9 buses, really. For years you wait (well, hours in the case of the Number 9 bus) – frustrated, annoyed, disillusioned, hopeless, near despair.... and then three of them appear, one after the other! And so it is with freefrom pizzas! I could fill a …