I am, yet again, totally baffled........ There are around 12 million hay fever sufferers in the UK, approximately 20% of the population. And there are around 25 million amateur gardeners, approximately 40% of the population – and that is not counting those who garden for a …
Allergies
Egg wash!! How many allergens should you exclude?
I had scarcely pressed the 'go live' key on my last blog about allergen-free catering when the following email plopped into my in-box: Good morning Michelle, I am hoping that I can persuade you to help me in my battle to encourage chefs to stop putting eggs either in or …
Allergen-free catering – really quite simple once you put your mind to it…
I have spent much of the last week working on the entry forms for the FreeFrom Eating Out Awards which open at the end of this month – and it has really focused my mind on exactly what is involved for an eating-out establishment in going 'freefrom'. But while, at first glance, …
The frustrations of shopping for the super sensitive
A few days ago we got an email from the mother of super-allergic little boy. She was furious and frustrated by the fact that every delicious looking freefrom food that she found on the FFFood Awards website was effectively barred to her because, although it was being sold as …
Another public relations disaster – Tesco’s ‘may contain nut’ warnings
Companies spend a fortune on 'public relations' so how do they so often get it wrong? They employ specialist PR agencies, set up focus groups 'to gauge public feeling', recruit dedicated teams to run their Twitter accounts and their Facebook pages, and yet the gaffes continue. …