Whenever I am asked where I think 'freefrom' is going – my answer is that it is, over the next few years, going to move into the mainstream. That it is, indeed, going to become mainstream. So rarely have I felt smugger than when I heard, a couple of weeks ago, that Heinz was …
FreeFrom Food Awards
The FreeFromFoods Awards shortlist……
The wires have been, as you would expect, humming since the publication of the FreeFrom Food Awards shortlist on Wednesday. A few disappointments that judges had not found favourite products quite as irresistible as hoped but a great deal more joy as freefrom companies both new …
Horses – labels – and freefrom…
A report on the radio last night suggested that the horse in your lasagne could have gone through around 12 'virtual' hands as it was traded from Romania (where there is a glut of horsemeat as horse-drawn carts have been banned from the highways) to Italy, to France, to Poland to …
Gluten-free product placement!
Now that's what we like to see – a decent bit of product placement... Christine of Christine's Puddings dropped off some of her entries for this week's FreeFrom Food Awards judging sessions this afternoon, having come hot foot from Southampton where she had been delivering …
FreeFrom Food Awards judging in full swing
Kim McGowan, Frank Bordoni and Hulya Erdal in serious discussion. Well, we are through the first week of judging for the FreeFrom Food Awards and it has proved as exciting (in terms of new products) and as interesting (in terms of judges' views) as ever! From a judge's point …