Whenever I am asked where I think 'freefrom' is going – my answer is that it is, over the next few years, going to move into the mainstream. That it is, indeed, going to become mainstream. So rarely have I felt smugger than when I heard, a couple of weeks ago, that Heinz was …
Big Business
A virus that can wipe out cancer – but how to bring it into use?
Several weeks ago, in his weekly research roundup, John Scott sent me a link to an article in the Guardian about two Swedish researchers, Professor Magnus Essand and Dr Justyna Leja, who have developed a (safe) virus that can successfully target, and munch out of existence, …
Horses – labels – and freefrom…
A report on the radio last night suggested that the horse in your lasagne could have gone through around 12 'virtual' hands as it was traded from Romania (where there is a glut of horsemeat as horse-drawn carts have been banned from the highways) to Italy, to France, to Poland to …
Bad medicine: food intolerance
A few days ago Alex Gazzola pointed me to an article in the current issue of the BMJ by Dr Des Spence, a GP in Glasgow, laying into both the 'allergy industry' and the food industry for promoting food intolerance as a way to make money. You can read the article here and comment …
How social media is changing the corporate response
Baby Milk Action is a small, but extremely effective campaigning group which, for the last 20 years, has been hounding Nestlé and other baby formula manufacturers over their 'aggressive marketing' of formula milk, especially in third world countries. They are a very active member …