Last week we had a meeting with the lovely Ceres PR who will be working with us on promoting the FreeFrom Food Awards this year – and one of the things they asked us to outline for them in our briefing was areas of confusion in 'freefrom' and allergy/intolerance. Not a …
Freefrom food
When is ‘gluten free’ gluten free?…
Email from Sue Cane, coeliac, FreeFrom Food Awards judge and and organiser of the beer judging for the awards: I am doing some research on Marmite as it’s one of those products which is anecdotally gf but I’m convinced isn’t. During my digging, I have been told by the FSA …
What does ‘freefrom’ really mean?…
'What do you mean, there is no accreditation authority?' demanded the South African voice on the end of the phone. 'How can you have a marque without an accreditation authority?' 'But 'freefrom' is not a marque,' I said. 'Not a marque?' incredulously.... 'But it must be – …
FreeFrom-ers need to remain vigilant
Once upon a time 'freefrom' food was made by people with a dietary problem for people with a dietary problem – coeliacs, people with a dairy, nut or egg allergy, lactose intolerants. But times have changed. These days, much free from food is made by companies who have little or …
Foods Matter Needs You!
Yes, FoodsMatter needs you – if you have a day or so a week to spare, if you enjoy selling things (ideally advertising) and if you have a good working knowledge of freefrom food, CAM or the supplement industry.... Why? We want to sell more advertising on our freefrom food …